UFFICIO DI MILANO
Ufficio del Turismo e dei Congressi del Principato di Monaco
Via Mosé Bianchi 2
20149 Milano - ITALIA
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The Monaco Government Tourist and Convention Authority has teamed up this year in the operation for a clean beach :« Plage Propre »
The operation for a clean beach, consisting in distributing free ashtrays to the beach guests, has been carried out successfully for the last two years. This year again, Monaco’s Town Hall, the Monegasque Company of Hygiene and the Monaco Government Tourist and Convention Authority have come together to raise awareness among the tourists and the smokers to reduce the number of cigarette butts in the sand of our beach.
The free ashtrays are given out to tourists and locals every weekend in June at the “Larvotto” beach, followed by a daily distribution starting July 1st until September 15th 2012. 4000 ashtrays will be given out in total.
The summer season 2012 is over and Monaco’s operation for a clean beach was as successful as the last two years.
Because it works : thanks to the use of free ash trays, this year in white and red, (colours of Monaco), the number of cigarette butts on our beaches shrinks! The smokers appreciated the operation and did not hesitate to keep their ash trays for later use. The ones left behind, were emptied and cleaned by the employees of the Monegasque Company of Hygiene for redistribution.
The demeanour of the smokers as well as the employees of the Monegasque Company of Hygiene made it possible to expend 2000 ash trays instead of 4000, planned for the summer season 2012.
Monaco’s operation « Clean Beaches » was a success and will be renewed in 2013 !
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