UNITED STATES OFFICE
Monaco Government Tourist and Convention Bureau
565, Fifth Avenue - 23rd Floor
New York, N.Y. 10017
USA
Tel: +1 212 286 33 30
Fax: +1 212 286 98 90
Toll free (USA): (800) 753 9696
Under the Presidency of His Serene Highness the Sovereign Prince Albert II of Monaco and Her Royal Highness the Princess of Hanover, the Rose Ball in aid of the Fondation Princesse Grace will take place in the Salle des Étoiles on 24 March 2012.
This year, the theme chosen by HRH The Princess of Hanover, president of the Fondation, is “Swinging London”.
“Swinging London” is a term applied to the cultural scene that flourished in London in the 1960s. It was a period of optimism and hedonism after the austere and dark post-war years.
The origins
The origin of “Swinging London” dates back to the April 1966 issue ofTime Magazine which described the English capital as the “Swinging City”.
London became the capital of all things cool: Fashion, music, culture, films… Everywhere, this phenomenon took over all aspects of creativity. Swinging London was born, setting the pace for the rest of England and, indeed, the whole world.
Everyone went there for the boutiques, clubs, bars and art galleries. Mary Quant, the high priestess of fashion, launched the mini skirt which became a fashion hit all over the world. It was also during that decade that so many now-legendary bands were founded including The Beatles, The Rolling Stones, The Who, The Kinks and Pink Floyd
Carnaby street attitude
Carnaby Street became the epicentre of this cultural revolution. Trendsetting top models such as Twiggy were big names. Men wore their hair long and sported flower-power shirts. Women discovered liberation. A generation emerged… a new way of life as well as a new way to take on the world. That decade liberated and moulded the modern attitudes we have inherited.
The 2012 Rose Ball — “Swinging London - Swinging Rose” — will recreate the psychedelic and frenzied ambience of London in the 1960s, sweeping away everything in its path. This evening will not be about nostalgia… it will be an explosion of colour and jollity with a new London generation on stage.
Reservations - Monte-Carlo SBM
Tel : +377 98 06 63 41 – Fax +377 98 06 58 76
Email : b.fabry@sbm.mc20:00
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565, Fifth Avenue - 23rd Floor
New York, N.Y. 10017
USA
Tel: +1 212 286 33 30
Fax: +1 212 286 98 90
Toll free (USA): (800) 753 9696
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