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The Principality of Monaco has Aspirations for Tourism in Australia

3/22/2010  Monaco around the world

Michel Bouquier, Director of the Principality of Monaco's Tourist and Convention Authority, accompanied by Benoit Badufle, Asia-Pacific sales director of Monte Carlo SBM, visited Sydney and Melbourne from 15 to 19 March 2010

Monaco Tourist and Convention Authority has inaugurated its Australian office in Sydney, headed by Alison Roberts.

The program included several meetings with the Australian Press and major travel agencies and tour operators in both Sydney and Melbourne.

This was an opportunity for Michel BOUQUIER to speak at a "Prestige Dinner" on the theme of luxury in the select setting of Sydney Opera House. In collaboration with Andrew Cannon, Honorary Consul to Monaco in Melbourne, he hosted an exclusive dinner as part of the "Monaco Private Label" concept.

Although the Australian and New Zealand markets are a long way from Monaco, they are now comparable to the Japanese market in terms of hotel nights, with 4,000 annual arrivals.

With a population of 21 million inhabitants and a gross domestic product per capita of 27,500 euros, Australians undertake almost 6 million international trips per year.  Around 500,000 of them visit France, preferring Paris, followed by Provence and the Côte d’Azur.

Australian tourists tend to stay longer than average in the Principality's hotels (for four nights rather than three).

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