Monaco Tourist and Convention Authority has been promoting the Principality of Monaco abroad
Monaco Tourist and Convention Authority undertook a presentation tour in Australia, New Zealand and Tasmania from 5 to 10 September 2016, with the help of its representative office in Australia
In 2010, Australia and New Zealand were ranked 11th with regard to tourists staying in Monaco - a real challenge for Alison Robert-Brown, Head of the Tourist Authority's Australian Office, who is currently positioning these countries in 9th place.
In Sydney, Melbourne and Auckland, workshops and sales calls and local events for leading decision-makers (such as tour operators and agencies) were alternated with evening events for top clients. The Monegasque delegation, led by Guillaume Rose and his staff, included representatives from the Fairmont Hotel, the Hotel Métropole and the SBM.
The team presented all of the destination's assets, highlighting some new innovations as well as long-standing attractions, such as Glamour and Lifestyle, which have a particular appeal for the Australians, as demonstrated in 2012, when the Princess Grace exhibition in the State of Victoria broke all attendance records.
In Melbourne, the high point of this tour, in addition to its usual partners from the hotel trade, Monaco Tourist and Convention Authority brought together Catherine Fautrier, Ambassador of Monaco to Australia, Andrew Cannon, Honorary Consul of Monaco in Melbourne and Adrian Bourely, the new Honorary Consul of Monaco in Sydney, as well as more than 200 well-known Australian figures from the worlds of the media, journalism and tourism.
This prestigious evening event devoted to Monaco, organised in association with Atout France, the French promotional body, was very successful. Marcel Ravin, the chef from the Monte Carlo Bay, orchestrated the dinner with great talent. The guests enjoyed a complete immersion in the Principality thanks to a 360° film, which was presented as a world first and designed for the 2017 Astana International Expo.
The DTC's tour ended in Hobart, Tasmania. The delegation, along with Andrew Cannon, Honorary Consul of Monaco in Melbourne, attended a charity dinner for 600 people, organised by the Mawson’s Huts Foundation as part of the Australian Antarctic Festival. This event drew attention to the need to conserve the South Pole, as advocated by Prince Albert I in the past and our Sovereign H.S.H. Prince Albert II today.