Monaco Tourist and Convention Authority has just completed its first Roadshow in Seoul, South Korea and Taipei, Taiwan, from 7 to 11 November.
Guy Antognelli, Deputy Director, Benoit Badufle, Director of the South-East Asia and China offices and their staff were host to representatives from the media, tourism partners and direct clients, and undertook sales calls at key MICE agencies for Monaco.
In both towns, twenty or so journalists from a variety of newspapers and magazines (tourism, economy, luxury & lifestyle) were invited to a presentation/lunch on the Principality of Monaco.
Guy Antognelli gave several interviews on the subject of the Principality, which is testimony to the great interest the Korean and Taiwanese public show in our destination.
Fifty representatives from key agencies from the leisure tourism and MICE sectors were then invited to a dedicated presentation in the afternoon.
In Taipei, as in Seoul, these partners expressed their intention to include Monaco in their future destination offers from now on.
The "Monaco Evening" in Seoul on the theme of art and the cinema, featuring iconic places in the Principality and created especially by the Korean artist Kelita Choi, attracted fifty or so dignitaries and celebrities from the world of business, art, politics and audiovisual production.
Thanks to collaboration with the Monaco Audiovisual Archives and the Monte-Carlo Société des Bains de Mer, a selection – previously unseen in Korea – of posters from films made in Monaco throughout the 20th century completed the exhibition.
Following an introduction by Guy Antognelli, Mr. Seok-Joh Hong, Honorary Consul of Monaco in Korea, and the artist Ms. Kelita Choi spoke in turn in Korean to share their experience of Monaco, thus encouraging the guests to visit the Principality.
The same format and subject-matter were repeated in Taipei, where fifty carefully selected opinion leaders were guests at the "Monaco Evening" held in partnership with Maserati and Moët Hennessy Taiwan.
As an interesting new initiative, the DTC's Asia office invited former students of the International University of Monaco to all the evening events. They were able to share their experience of Monaco with the other guests, and proved to be dynamic and particularly convincing ambassadors for the destination.