Last week, the prestigious "China
Travel & Meetings Industry Awards" gala took place in Beijin
At this event, the organisers awarded
Monaco Tourist and Convention Authority (DTC) the "Emerging MICE*
Destination of the Year" prize, which was received by Alain Hong, Director
of the DTC's representative office in China.
Since 2011, the "China Travel &
Meetings Industry Awards" have been presented to the best tourism players in
the M.I.C.E. sector (an acronym for the organisation of conferences,
exhibitions, trade fairs and incentive travel).
This award is formal recognition of the
promotional work carried out by the DTC's representatives in Southeast Asia. Under the leadership of Benoît Badufle,
the representative team, comprised of Alain Hong for China and Zhi Heng Yew for
Southeast Asia, has undertaken outstanding work in the business tourism segment
As a reminder, one of the priority missions
of the DTC's eleven representative offices abroad is the task of promoting
This sector appears to be one of the key aspects in
developing Monegasque tourism, but is also primordial in balancing tourist
numbers according to the seasons.
* M.I.C.E.: Meetings,
Incentives, Conferences, Exhibitions (i.e. the four sectors of Business Tourism).